I’m thinking that Costco is the Olympics of retail.

When you go to Costco you end up buying a ton of stuff you don’t need and under any other circumstances you would never buy.  When you go to Costco you succumb to an irresistible impulse to buy.

When you watch the Olympics you end up watching sports you have no interest in and under any other circumstances you would never watch.  When you watch the Olympics you succumb to an irresistible impulse to watch sports like fencing and men throwing javelins like cave men hunting bison.  These are sports?

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